Brand power – creating the competitive edge

Understanding the power of your brand and how best to increase its value and protect it seminar
At this in-person event, the 4 panellists will look into understanding the power of your brand and how best to increase its value and protect it.

Description & takeaways:

 

Join our panellists as they look at:

  • Understanding brand value and how to maximise it
  • The do’s and don'ts of trademarks
  • Generating and leveraging brand value
  • Brand infringement and copycats
  • Tricks and traps of misleading advertising


RSVP by Friday 10 June – please advise of any dietary requirements

Proudly supported by

Mobile for COVID safe queries – 0415 451 785 (Ana Pose)


Moderator:

Adam Cutri – Partner, Commercial Disputes, Bartier Perry

Adam has experience working across boutique, national and mid-tier firms where he has gained valuable expertise in a wide range of general commercial disputes, with a focus on debt recovery and insolvency, defamation and contractual disputes.

Panellists:

Jason Sprague – Partner, Corporate & Commercial, Bartier Perry

Jason is a commercial, corporate and intellectual property lawyer with more than 20 years' experience in mergers and acquisitions; business structuring; intellectual property commercialisation and protection; information technology development, licensing and procurement; and a range of cross-border transactions.

Nabil Mustafiz – Legal Counsel at Muscle Nation Pty Ltd

Nabil review contracts and explores ways to leave this world in a better place, focusing on feeding underprivileged children. He is dual qualified in Australia and Singapore and skilled in Negotiation, International Law, Legal Assistance, Arbitration, and International Arbitration.

Justine Beaumont – Barrister

Called to the Bar in 2008, following 16 years practising at Allens, Justine has over 25 years litigation experience. Her main areas of practice are intellectual property (including copyright, trade marks, patents, passing off and confidential information), trade practices, consumer law, equity and commercial law (especially in the fields of telecommunications, media, entertainment and technology).

Andrea Cheung – Marketing Manager, Key Pharmaceuticals

Andrea is a results-driven strategic marketer, creative thinker & problem solver, with a passion for building agile brands. As a commercially focused business leader she has extensive experience in growing brand portfolios for global & local companies, across a diverse range of industries. This affords her greater agility & broad understanding of brand relevance, to create & scale marketing strategies that deliver impacting consumer engagement & business growth.

 

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When
6/15/2022 5:30 PM - 7:00 PM
AUS Eastern Standard Time
Where
Bartier Perry Level 10, 77 Castlereagh Street Sydney NSW 2000 AUSTRALIA
Spots available
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POSTPONED TO LATER IN 2022